Pretty Packaging

How important is packaging? Whenever I sell an item--which, truth be told, isn't that often--one of the first things I do is create a box. I've tried all kinds, but my latest begin with a cardstock outer shell, then, for support, I wrap thick cardboard with scrapbook paper to fit the bottom and sides, which I hot glue in. I'm thinking I may perfect this technique in another hundred years or so.

Since I've been making hair ornaments, though, I decided they'd be better suited with a card. I started with this.

Then I checked out the shop of another another seller whose cards look oh so professional--they probably are professionally done--and I thought, "I can do that!" Here's my version.

So...overkill on the sassy part? I'm thinking it might be. And I'm thinking the slots that hold the clip in place should run so the ornamentation is centered. Any thoughts? I'd appreciate any input you can give me.

Thanks and ta.